Get back out there
Problem: Not enough people over the age of 65+ are going to concerts
Insight: When older people feel under-confident, they make up excuses as to why they can't go
Solution: Use their favourite artists who have also aged, to shut down any excuses they're fans might give
BUT WAIT, THERE'S MORE
THE OLD TIMER
Removing the countdown timer for our older users
The countdown timer that appears on Ticketmaster's site can be offputting for our older users as they feel rushed on a platform they are not fully confident with. Therefore we will disable the timer for our older users so our Old-timers can take as much time as they like.