ANOTHER BASIC WHITE GIRL 

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TICKETMASTER

Get back out there

Problem: Not enough people over the age of 65+ are going to concerts

Insight: When older people feel under-confident, they make up excuses as to why they can't go

Solution: Use their favourite artists who have also aged, to shut down any excuses they're fans might give

 
 

BUT WAIT, THERE'S MORE

 

TVC