ANOTHER BASIC WHITE GIRL 

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THE BRITISH ARMY

Combatting Conventions

Problem: The British Army is not seen as inclusive

Insight: Stereotypes begin to form between ages 5-7

Solution: Show how The British Army can contribute to breaking stereotypes for future generations

 
 

OH, BUT THERE'S MORE

 
Symths Army Action figure on laptop mace

A collaboration with Smyth's would allow Parents to purchase these army figures to encourage their children to learn about diversity and acceptance, but most importantly have fun.