Problem: Not enough young people are using Headspace
Insight: 16-24 year olds admit that adverts stress them out
Solution: Instead of advertising, Headspace will alleviate stress by blocking them out
BLOCK OUT THE NOISE
Ads are scientifically proven to cause stress and anxiety. We're bombarded with them everyday through our smartphones.
So I developed The Headspace Ad Blocker allow you get some much needed Headspace when you need it most.
Headspace would additionally partner with Instagram, where a Headspace Icon and shortcut would be added to the Icon bar.
Simply click the Orange icon when you see content that leaves you feeling stressed or anxious to give yourself Headspace